Business Blog

A collection of thoughts and ideas exploring
the strategic value of revenue

How to Leverage Your Business Trajectory

Taking a closer look at the role of the business model in revenue forecasting

Posted by Alastair Cook on April 18, 2024

Objectives and the Revenue Ripple Effect

While revenue is often seen as a result of strategy, in practice revenue is a driver of strategy

Posted by Alastair Cook on March 15, 2024

Navigating Growth: Contrasting High and Fast against Slow and Steady

Being the next unicorn is not the only measure of success. In fact, maybe moderation is your best approach!

Posted by Alastair Cook on March 8, 2024

Unlocking Investor Exit Points: Strategies for Business Founders

Planning early for releasing investors gives businesses much more room for manoeuvre.

Posted by Alastair Cook on March 4, 2024

Exploring Revenue Perspectives. Bootstrapped vs Equity-Funded Businesses

When equity finance runs dry, self-financing may be the only option for many entrepreneurs.

Posted by Alastair Cook on February 29, 2024

11 Ways to Boost Your Business Revenue

Business on a budget? When cash is tight, it is worth taking a long hard look at your revenue performance

Posted by Alastair Cook on February 23, 2024

An Exploration into Business Model Innovation

Understanding the importance of a strong business model and when might be a good time to change it

Posted by Alastair Cook on February 18, 2024