About Me


This is what I do.

About me ...

I am a seasoned professional with senior management experience in global brands like General Electric and Allianz Insurance. I have held Marketing Director and Commercial Director positions and I know how to reach a target audience.

More recently, I have been working with early stage, high growth and SME businesses and I enjoy the associated challenges of limited budgets and high revenue requirement.

Having worked on a couple of startups for myself, I have focussed on helping SME’s to commercialise their vision and show them the strategic value of revenue and what it means for their business.

Business models are my passion and I love working as a consultant!

Above all, I believe in honestly and integrity. You will find me open and approachable and highly attentive to what you need for your business. If you require a solution to a problem, I will help you find it.

My approach ...

Understand I am a specialist. I remove financial obstacles to growth by increasing your revenue capability. Whether you are a commercial, a charitable or social enterprise, your existence depends on your ability to generate revenue and I will focus all your energy on that possibility.

I achieve this by understanding and configuring the strategy for your business and the way it is applied. I have deep respect for what you have achieved and I will not interfere in the way you manage it.

  • GrowthPath: this is an essential part of the review process as it will often highlight root causes of potential business interruption.
  • Focus: we agree at the start of the process what we are going to achieve and I will make sure I deliver that.
  • Flexible: if we need to spend more time on your project once the GrowthPath is complete, I will be available for as long as you need – no commitment and no lock-in.