Whether your business is thriving or surviving, growth can seem like a huge step. My role is to build commercial workflows that make growth both possible and safe.
THE FRACTIONAL ADVANTAGE (PDF)
To succeed at growth, you need more than ambition. You need to break free of operational overload, remove doubt and develop forward motion. My established pathway has been developed and structured to optimise your business growth.
We build a deep understanding of your business today - assessing what works, what doesn’t and how to find commercial opportunity
We create a thorough inventory of resources and commercial assets so we can accurately map how your business creates and captures value
We define, articulate and measure your vision for the future so we can exert where there is opportunity and protect where there is risk
As a Fractional Commercial Director, I become part of your business – I share your drive to succeed. I build momentum by using the goals of tomorrow to create urgency today following 3 key principles:
I would not be effective if I did not first learn a great deal about your business. So I developed GrowthPath - a systematic approach to understanding what your business has and what it needs to thrive
YOUR GROWTH PATH TO SUCCESS
Have you read our free download on best management practice?
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The key to sustainable growth is consistent and reliable revenue. When you control the money, you control your business!
Strategic advantage comes from the commercial assets you have assembled:
I created GrowthPath to help you define your strategic advantage
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GrowthPath is a five stage process designed to discover your management opportunity
But GrowthPath is not just a report.
We work through it together, we discuss changes as you make them, and we review what impact they have.
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My series of 11 short video insights is supported by a free management guide on best practice approaches to revenue growth. See the full series here
I am a seasoned professional with senior management experience in global brands like General Electric and Allianz Insurance. I have held Marketing Director and Commercial Director positions and I know how to reach a target audience.
More recently, I have been working with early stage, high growth and SME businesses and I enjoy the associated challenges of limited budgets and high revenue requirement.
Having worked on a couple of startups for myself, I have focussed on helping SME’s to commercialise their vision and show them the strategic value of revenue and what it means for their business.
Business models are my passion and I love working as a consultant!
Above all, I believe in honesty and integrity. You will find me open and approachable and highly attentive to what you need for your business. If you require a solution to a problem, I will help you find it.
Understand I am a specialist. I remove financial obstacles to growth by increasing your revenue capability. Whether you are a commercial, a charitable or social enterprise, your existence depends on your ability to generate revenue and I will focus all your energy on that possibility.
I achieve this by understanding and configuring the strategy for your business and the way it is applied. I have deep respect for what you have achieved and I will not interfere in the way you manage it.
I would love to hear about your business, what you have achieved, and how I might be able to help. No sales, no nonsense and no commitment.
Before you go, I suggest you look at my free guide on best management practice. It covers a whole range of topics to help get you started.
From day one, Alastair demonstrated a thorough understanding of our pharmacy startup. His ability to integrate business strategy, marketing, and operations into a cohesive business model was impressive. Alastair has made a superb contribution to the team and I am sure we will continue working together as our business develops.
I am seeing my business opportunities in a new light for the first time in years, and have supercharged my personal and professional growth
Great service. Alastair was not afraid to challenge the status quo and encourage us to take risks. He helped us take the business into new territory.
Alastair brought a fresh perspective to our business approach with a keen focus on improving our financial performance. His marketing insights and understanding of the work we do here in Wales were invaluable. I am confident that these strategies will create new opportunities to drive revenue growth in the years to come.
My FREE download is packed with ideas to help you start planning your business growth. Download today.
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